When brainstorming and attempting to establish the genre and audience for my film I created an audience character profile that allows you to identify what kind of audience you want to target and how they will relate to the film. I decided that I would like to target the Mainstream Plus audience because they are primarily looking for good films however, they also try new things that aren’t similar to the more mainstream big ‘money-makers’.
Mainstream Plus? Genre: Drama, Romantic Comedy
Summer is a 24 year-old female with an English Literature degree. She likes mainstream films but also isn't afraid of watching crossovers and those which test the boundaries. She is quite girly but not soppy or pathetic. Her guilty pleasure is going to see rom-coms and dramas with her mum and younger sister who is at University studying Art Textiles. Summer likes films which are relatable to real life and which manipulate the audience's emotions through the use of music.
I feel that this is a fitting audience for my genre of film and it seems that the film would gain more of a female reception, purely because of it’s content however, it is down to personal preference and I believe that the film could take in a great audience.
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