Audiences

How might we categorise audiences?
AGE, GENDER, BACKGROUND, SOCIAL CLASS, EDUCATION, FAVOURITE GENRE, AREA OF INTEREST, CULTURAL BACKGROUND, RELIGION, ETHICS, JOB, AREA, STEREOTYPES.

The Registrar General's Social Scale is the way the British Government defines the populace through their occupation:
Groups A, B, C1 --> Middle class
Groups C2, D, E --> Working class

Abraham Maslow created the Hierarchy of needs and it is clear that the middle class is targeted more as an audience because they have much more disposable income than the working class.

Possibly a better way of defining audiences is by categorising them by the values and attitudes they hold and the lifestyle they have; these are psychographic variables. One of the better known systems is the Values, Attitudes and Lifestyles. (Actualisers, Fulfilleds, Achievers, Experiencers, Believers, Strives, Makers and Strugglers).