Thursday, 8 December 2011

What audience do I want to target? And film synopsis.

Mainstream Plus?
Genre: Drama, Romantic Comedy

Summer is a 24 year-old female with an English Literature degree. She likes mainstream films but also isn't afraid of watching crossovers and those which test the boundaries. She is quite girly but not soppy or pathetic. Her guilty pleasure is going to see rom-coms and dramas with her mum and younger sister who is at University studying Art Textiles. Summer likes films which are relatable to real life and which manipulate the audience's emotions through the use of music.

FILM SYNOPSIS

Eliza, opens with an outside shot panning through the countryside, bitter cold day, soft piano music in the background. She begins talking through narration (as herself), talking about how generic her life is, she wants something exciting and 'out-of-the-ordinary' to happen. She gives insightful quotes from the likes of William Shakespeare, Marilyn Monroe and Mahatma Gandhi.
She has no relationship history besides a 2-week long romance with her best friend Smith, when they were 12.
She's never had a broken bone, never been to hospital, besides when she was entering the world and leaving her mother's womb.
^This is ironic because she then goes on to have an accident which will change her life entirely and she becomes hospital-ridden.
As the accident happens, the screen fades out into white and the film titles fades in with a hospital 'beep'ing on top and then her heart rate stops and the title fades out and merges into her heart rate monitor, *beeeee-eeeeeep*
Leaves the audience thinking, does she die, what is going to happen?
WORKING TITLES:
"A Day in The Life Of.."
"Life Beyond Reason"

Audiences

How might we categorise audiences?
AGE, GENDER, BACKGROUND, SOCIAL CLASS, EDUCATION, FAVOURITE GENRE, AREA OF INTEREST, CULTURAL BACKGROUND, RELIGION, ETHICS, JOB, AREA, STEREOTYPES.

The Registrar General's Social Scale is the way the British Government defines the populace through their occupation:
Groups A, B, C1 --> Middle class
Groups C2, D, E --> Working class

Abraham Maslow created the Hierarchy of needs and it is clear that the middle class is targeted more as an audience because they have much more disposable income than the working class.

Possibly a better way of defining audiences is by categorising them by the values and attitudes they hold and the lifestyle they have; these are psychographic variables. One of the better known systems is the Values, Attitudes and Lifestyles. (Actualisers, Fulfilleds, Achievers, Experiencers, Believers, Strives, Makers and Strugglers).

Wednesday, 23 November 2011

CINEMA CITY TRIP - ANIMAL KINGDOM

UK cinema attendance history
            1948 UK Box Office admissions = 500million
            1975 Jaws released – becomes the first summer ‘blockbuster’
            1980 UK Box Office admissions = 50m
            1984 Multiplex cinemas open (Milton Keynes)
            2008 UK Box Office admissions = 164.2m
Distributors
                        Dominate 85% of the market
            Columbia
            Walt Disney
            20th Century Fox
            Paramount
            Warner Brothers
            Universal

Independent cinemas are privately owned and profit-driven, they are non-profit making and receive public subsidy. They show films from countries such as USA, UK, France, Canada, China, Spain and Italy.

Programme Analysis
            MAINSTREAM
            CROSSOVER
            CHALLENGING
            SPECIALIST

Benefits of digital technology is the choice, quality, alternative content and spectacle.

Animal Kingdom à Australian independent movie
                                    Winner of the Sundance Award 2010
                                    Sony Pictures Classics
It was written and directed by David Michôd and had a budget of $5.2million.

Tuesday, 22 November 2011

AS Level Essay 1 Textual Analysis of ‘The Other Boleyn Girl’ and ‘Atonement’



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The two film sequences that I have chosen to analyse are Justin Chadwick’s 2008 film ‘The Other Boleyn Girl’ and Joe Wright’s 2007 film ‘Atonement’; they both follow the Drama genre, which is the reason why I chose to analyse them because they both follow the same purpose and audience but go about different means of achieving them. The Other Boleyn Girl and Atonement were both originally written as a novels in 2001 by Philippa Gregory and Ian McEwan.
<!--[if !vml]--><!--[endif]-->The sequences that I have chosen to analyse are the openings because I find that they convey the most vital information to the audience and they are immediately able to understand the tone of the film and initial judgements are made.

The Other Boleyn Girl opens with a hazy yellow field of crop and the titling is in simple white block capitals which doesn’t follow the theme of 16th-century royalty and aristocrats, in accordance the music is also calming and playful. Almost a minute into the scene, three children, aged around 6 or 7, - 2 girls and a boy – are seen running and playing in the field, they are in the centre of the shot. They do not seem to ‘have a care in the world’ as they play and fall over recklessly whilst their father discusses their futures in terms of the girls being betrothed.
All in all the scene is very mellowing for the audience and they are yet to find out the importance of the Boleyn daughters.
Joe Wright goes along a very different route with the opening of Atonement for the titling begins on a black background and white typewriter lettering, a typewriter can also be heard in the background. The scene then opens on a child’s bedroom and Briony Tallis can be seen completing her play at a desk. The music begins very soft and as just a simple piano and the clicking of the typewriter then goes on to become a fast-paced tune, which follows her anxiety and excitement at completing her play as she walks around her large house in search of her mother.
In terms of mise-en-scene, the setting is a very dated grand house and the props follow the time-period, along with the clothing.
Both films are similar in the way that they are having to focus on a specific time period and the lighting of both films is in broad daylight which makes the audience feel secure and they are able to see everything within the frames. However, the positioning of characters and objects within the frames are very different; for example, the opening sequences are not remotely similar because The Other Boleyn Girl is calm and serene whereas the typewriter noise in the background in Atonement heightens the tension and pace.
The framing and composition of The Other Boleyn Girl is also quite picturesque in the way that the director chose to have several shots of the locations before the interior is displayed in able to let the audience establish the setting and mood. This happens in two main scenes of the opening at the church at which Mary Boleyn is to be married and at the home of Henry VIII where Catherine of Aragon has just given birth to a still born child.
Both of the openings open in a happy and content environment however within the course of only 5-6 minutes, the tone drops and a great deal of empathy is felt for the characters because in The Other Boleyn Girl, Catherine of Aragon is still unable to provide her husband, Henry VIII, with an heir to the throne which has caused them grief and despair. Likewise, in Atonement, Briony has proved unsuccessful in getting the twins to understand the importance of her play, the significance of it and the pride that she feels having completed it and wanting to perform it. There is also a great sense of naïvety on her part for she does not sense the sexual tension between her older sister, Cecilia and the servant’s son, Robbie Turner. Her play is of great importance to the wider film because in the Prologue of the play she speaks of ‘spontaneous Arabella who ran away with an extrinsic fellow’, this is dramatic hindsight for it symbolises what will happen later on in the film between Cecilia and Robbie.
The Other Boleyn Girl also includes the use of dramatic hindsight for the intimacy of the siblings plays a strong part because they all remain close and protective of each other and when Anne is unable to give Henry a son, she looks toward her brother to be able to help her and it is clear that only a strong character could ask that of their brother/sister.
            The opening sequences also allow the audience to understand and interpret the relationships between siblings; The Other Boleyn Girl allows the audience to watch a close-knit relationship between the 3 siblings develop from their younger years up until Mary’s wedding day, all in the matter of a few minutes. It is also clear that Anne, Mary and their brother, George share such a close family unit that they have conversations based upon wit and banter and they do not worry about taking things too seriously at this present time for they are quite excitable.
Atonement allows the audience to see Briony’s relationships between her mother, sister and the other people that she shares her home with.
The genre of the two films is also very well established because within the opening sequences.
According to the website, http://www.filmsite.org/dramafilms.html, “drama films are serious presentations or stories with settings or life situations that portray realistic characters in conflict with either themselves, others, or forces of nature. A dramatic film shows us human beings at their best, their worst, and everything in-between.”

Overall, the two films are quite similar in the aspects that they focus on and the actors and actresses portray the characters very well in the opening sequence, so much so that the audience is drawn into each film and is able to empathise.

The Hangover Part 2 & 3

We planned to film the rest of the indoor and outdoor shots at Jake’s house however, my luck did not seem to be on my side because two days before shooting I managed to fall off my not-so-trustworthy pink moped, consequently, leaving me with a fractured nose and a face looking rather black and blue. Despite this, filming carried on minus me but not everything went to plan and we were lacking actors and actresses so we scheduled to refilm it the following weekend when everyone could actually attend. The wedding cake had already been wonderfully made by Evie and had been devoured the previous week and so this was about the only piece of filming that we would be using prior to our third stint of filming. Everything went to plan with Ben’s parents playing a bridesmaid and the bride’s father, Jake’s mum as the mother of the bride, myself as the bride (“oh dear!”) and Evie, Ben and Bill as extras within the shots with Jake being in charge of the camera. We all pitched in as Director and Producer.
All in all, we managed to complete the rest of the task in that one day and then used Jake’s microphone and Mac Laptop software to overdub the dialogue and sound for the outdoor scene with Phil and the voiceover telephone messages.
We were pleased with what we had managed to achieve given that we had a non-existent budget and had to rely on our personal resources for props and costume.
We then used the remaining week of Media Studies lessons and free-periods to edit our piece together using Adobe Premiere Pro CS4 which we all worked together on as a group rather than making two different copies from which we would choose the best. Bill and Evie were also given the task of making the title sequence for ‘The Hangover’ and establishing the background music of the film opening.
Everything seemed to be going extremely well and it was only too obvious that something needed to go wrong and so for an unknown reason, we managed to lose all of our audio from our final cutting which then required some time to rectify the error by having to cut the clips again in order to establish what we had already achieved.
THE FINAL PIECE:

Sunday, 9 October 2011

Practical Video Task - 'The Hangover'

DEADLINE: 20th OCTOBER 2011
In groups of six we were given the task of recreating the opening sequence of the 2009 film, 'The Hangover', directed by Todd Phillips.
This includes exact replicas of shots, framing, dialogue, positioning of actors and sets/props (where possible). In class we watched the opening 2 minutes several times to establish a deeper understanding of the film and to recognise what props and locations we would need.

The team:

Ben Hurst, Jake Brownbill, Jamie Saunders, Nicole O'Malley, Evie Calaby, Ben Thorpe, Bill Mumford
 First day of filming: Thursday 6th October
Location: A field in Wymondham
Props: Soft-top white Convertible, mobile phone, aviators
Actors: Ben, Jamie (extra), Bill, Ben (extra)
Camera operator: Jake Brownbill
Shot organisation: Evie Calaby and myself

The weather for the shoot was not preferable, it was windy, dull and cold; the opposite of the desert-like, sunny and heatwave like setting which is actually in the film. However, we soon came to the conclusion that creating a remake at AS Media Level would give us £0.00 budget and few resources which were not our own and so we made use of what we had available and pushed the boundaries. 
The setting also wasn't perfect however with camera manipulation, it would be suitable and fit the original. The field was full of crops (green) and the actual film opens in a desert in America. 

After several takes and a bit of playing around, the shots were complete for the day.
Some of what we got up to:















Thursday, 29 September 2011

GENRE AND FARGO

"Noun: A category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter."


Richard Maltby said in 1995, "Genres are flexible, subject to the constant process of change and adaptation. Because different audiences will use a genre in different ways at different times, its boundaries can never be rigidly defined, and at the same time it is susceptible to extensive subdivision."


I believe that this theory is fully supported by the Coen Brothers' film 'Fargo' because it seems to push the boundaries as a film in the Thriller genre; this can be said because it does not follow the typical conventions of a Thriller film. 
If this genre is to be strictly defined, a Thriller should "provide thrills and keep the audience cliff-hanging at the 'edge of their seats' as the plot builds towards a climax." 
http://www.filmsite.org/thrillerfilms.html
In most scenarios, tension and suspense are built up by the main protagonist being put in an out-of-the-ordinary situation which requires them to fight for their character's or another's life/safety. This character's bravery is usually a very different aspect to their personal traits, this is very quickly established in the opening of Zack Znyder's 2004 film 'Dawn of the Dead'.


Going back to the film 'Fargo', it challenges the initial perception of a Thriller film because it takes on a comedy aspect, in a black humour kind of manner which can be associated with this genre however the humour is neither witty or outstanding. Dark colours are also associated with the genre however, the film is set in Minneapolis in winter, 1987 which means that the whole film is set in a snowy and stranded location. 
The bright white scenes contrast very strongly to the typical connotations of a thriller film and unsettle the audience into building a sense of security and then tearing down this safety net and portraying the idea that white is now a mysterious and overwhelming colour. It also has a great impact that it contrasts highly to the colour of blood so for example, when Gaear Grimsrud is feeding fellow accomplice, Carl Showalter, into the wood chipper, the blood stands out in a very eery manner against the bright white snow.
The two main protagonists, Jerry Lundergaard and local police chief Marge Gunderson are not typical thriller characters because Jerry is a nervous car salesman who tries to manipulate his father-in-law into giving him money through his outrageous plan and Marge is a heavily pregnant police chief who is the 'hero' of the film.
Overall, I believe that 'Fargo' does not fit the Thriller genre alone because of the many conventions that it does not follow and the general tone of the film is not of that which would make the audience feel on edge. 

Thursday, 22 September 2011

The Coen Brothers – Joel and Ethan Coen

Joel David Coen and Ethan Jesse Coen are more commonly known as the Coen brothers and they work together professionally as American filmmakers. Joel was born on November 29, 1954 and Ethan; September 21, 1957.

The films that they have produced together are the following (filmography):

1984 – Blood Simple
1987 – Raising Arizona
1990 – Miller’s Crossing
1991 - Barton Fink
1994 – The Hudsucker Proxy
1996 – Fargo
1998   The Big Lebowski
2000   O Brother, Where Art Thou?
2001   The Man Who Wasn't There
2003   Intolerable Cruelty
2004   The Ladykillers



















2007   No Country for Old Men



















2008   Burn After Reading



















2009   A Serious Man



















2010   True Grit

RULE OF THIRDS


The rule of thirds is a compositional rule taken into consideration in the visual arts such as photography, film and painting. It states that an image or frame should be divided into 9 equal segments by being divided by 2 equally-spaced horizontal and 2 equally-spaced vertical lines. If the subject is focused on away from the centre segment and on a different line of thirds, then the image/frame becomes physically more interesting and appealing to the eye. 

MISE-EN-SCENE

a french term meaning what it is put into a scene or frame, it is the visual information which is in front of the camera and communicates essential information to the audience.

The five elements of mise-en-scene:

  • setting and props
  • costume, hair and make-up
  • facial expressions and body language
  • lighting and colour
  • positioning of characters/objects within the frame
These elements are all crucial to the making of a successful film because they help to establish a scene and they can portray different pieces of information to the audience which may have not been initially noted upon.
A brief extension upon two elements of mise-en-scene: 
 COSTUME, HAIR AND MAKE-UP

  • act as an instant indicator to us of a character's personality, status and job
  • depict the time period/setting and culture immediately
BODY LANGUAGE AND FACIAL EXPRESSIONS

  • clear indicator of how someone is feeling (towards a certain person or situation)
Mise-en-scene is very important to the directing and producing of a piece of visual media because different settings, scene layouts and lighting all provide many connotations for the audience to decipher.

An introduction to AS Media Studies

Welcome to my blog, this will be where I post work and updates from tasks being set and what I have learnt from the subject.
The first crucial lesson was that film is a visual medium.